Empire Avenue – A Recruitment and Job Seekers Hub?

Empire Avenue Recruitment

Empire Avenue – A Recruitment and Job Seekers Hub?

It should be no secret that Empire Avenue will be used by businesses to recruit members of staff, and at this stage specifically those skilled in social media. Why wouldn’t it?

Empire Avenue offers a chance to see people in action networking, sharing content, showing their winsome attitude to the online community. Following my previous blog post: Empire Avenue Investment Strategies for Social Media Managers, I’ve had a number of conversations with people who are certainly using Empire Avenue to find work. They’re onto something.

They love Empire Avenue; they love social media and they see this as a good platform to be noticed from the very overcrowded social media world of Facebook, Twitter and LinkedIn.

Problogger - Darren Rose on Twitter

Problogger - Darren Rose on Twitter

It’s hard to be seen on Twitter – because it’s a busy space.

Empire Avenue currently is not busy in the same way, and there is not only a chance to be seen, but also an opportunity to influence the influencers. Look at the stats of Problogger Darren Rose – 131,474 following him on ProBlogger and the equivalent of a ‘follower’ on Empire Avenue is a shareholder. He’s only got 228 of them.

Problogger- Darren Rose on Empire Avenue stats

Problogger- Darren Rose on Empire Avenue Stats

Victoria Harres in her blog, states that for her it feels like the early days of Twitter (see blog by Dom Sagolla). There is an extremely low signal to noise ratio. Kelly Clay raises the point that people are communicating and interacting, and that’s what’s making it so exciting for so many. Like Kelly, I’ve been fortunate to have spoken to some of the who’s who in social media. Although we’d had mutual connections on different platforms, it would have been more difficult to connect with them pre-Empire Avenue.

Even when Empire Avenue becomes busier, there will still be lots of quiet corners to chat.

I think that the features on the site, enable connection opportunities that outperform such opportunities on other social media sites. Although at this stage, the features I foresee aren’t offered yet, I’d be interested to see how they could open up further for recruitment.

Recruitment can be added to fit into the site seamlessly (more on this later), add to it’s stickiness, and provide additional income as the businesses and people numbers continue to grow. I believe that monetization around recruitment could become a healthy additional income stream, and part of the future business model. This blog is part reflection, and part putting forward a case for the Empire Avenue team. @Dups– please let me know your thoughts on this one.

I think Empire Avenue has the potential to be better than LinkedIn, Facebook, and Twitter for connecting businesses with potential staff.

Well before I argue my case, let me point to some of the weaknesses of these three other platforms for recruiters and those looking either for work now or looking to connect with influence makers that may turn into future work.

Twitter for Recruitment?

Find a Job

You find a job you want, or someone you want to approach. You ponder: ‘How do I get them to interact with me? How do I get their attention so that they can see just what I have to offer? I want a job and I want to work for their business?’

So what do you do. On Twitter, you:

Send them tweets, perhaps asking them to look at your blog about a related tweet they’ve shared. They may look/ they may not. But there’s only so many times you can do that, before you’re spamming them. Who likes spam, especially persistent self promoting spam. And if they do look- what are you expecting from them? You’d have to be commenting on something so pertinent to what they are reflecting on that time, that you’d have to know a lot about them to make it that pertinent. That takes time and an awful amount of good fortune, that they’re open to lots of hounding messages from you.


Twitter Sign


Reply to their normal tweets with compliments….lots and lots of them. You affirm them and give them virtual high fives. And if they don’t respond, try and try again. But there’s only so many times you can do that before you seem like an over zealous stalker. Whatsmore you’ll realise that you’re left hanging with no-one ‘virtually’ hi-fiving you back. Looks a bit desperate doesn’t it, and no one respects desperate.



A slightly better approach- reply to their tweets with questions and interesting responses to what they’ve written. The likelihood is you may be ignored a lot of the time or get a quick fire; ‘thanks for the tweet’ back. They may be getting dozens of such messages a day.

They may be so busy on Twitter, that they’d be unlikely to visit the link you have posted up with your response. And if they do look, they may not comment on it, because it then requires further interaction, which they haven’t got time for. Lovely, friendly, engaging people; but there’s only so much one can do in a day.

You’re simply not on their radar. Get over it! And find a new radar to get on!

Some may work on the basis that if they haven’t heard of you, then you probably haven’t too much to say. Life is busy. As with record labels who don’t want to take on artists who haven’t proved themselves cutting their teeth with enough indies, busy people can be subconsciously reluctant to interact with those that no- one seems to know. Perhaps when they start hearing your name at conferences or seeing other people they know engage with you, they would be more open.

I Need a Job

Some would be too busy to add your thoughts into their already overly stimulated thinking. And if I’m honest, I think that’s understandable- would they take your call if you phoned their office and reached their secretary? Or, are they more likely to  want to spend time with you, if others trusted you and recognised what you had to say?

I’d argue that Twitter wont work by itself in finding you work, and help you make good in-roads to the people you want to connect with. If you’re happy for a very slow build up of communication, you may fare better. However, Twitter is a vital tool as part of your Social Media Recruitment Kit! But it will have to be Twitter plus something or something(s) else….

LinkedIn for Recruitment?

That’s what it’s there for isn’t it? You know ‘business networking’ connections and finding work. I just think it’s got some serious weaknesses. Firstly you’ve got to pay for the improved service to really get to meet people on LinkedIn. Otherwise you may end up starting the recruitment relationship on a bad foot from the first step.

Oh I Confused You For Someone Else..

‘How do you know this person?’


‘Ok- that’s not true….. so am I really going to want to give you a job when you’re at best overly familiar and at worse a liar? Will you always lie to get ahead? And do you really have that lack of self respect, that you wont invest a bit of money to get those additional features? OK- Move on!’

The speed of LinkedIn communication is too slow as there is no live chat, and there is no ability to post something on to someones wall. Instead messages have to be sent as an inbox message, and that’s a bit too intense. You end up having to get straight to the point about why you’re writing ‘I want a job’, before interaction and a level of connection has been established. It’s all a bit too serious; feels like a job convention. No room for the gradual building of relationship that you find through little moments of passed knowledge, banter and mutual interest. Whatsmore messages that are posted up in communities can sit around for a while before they get a response. And this then leaves you with a lack of confidence as to how effective the interactions are.


From my experience, if people are happy in their jobs, they’re not going to be spending much time on LinkedIn.

It’s mainly seen as a job and personal PR site. So therefore they’re not going to stumble across opportunities, and would be less proactive in searching out work. There doesn’t seem a huge amount to do on LinkedIn apart from creating a good online CV (which they have done well), be recommended, be a part of the community groups, and find some professional contacts (that perhaps you already know/ know of).

If you’ve got the professional upgrade, and you’re intentional about it, it may be a very different experience. I must state that my feedback on the professional upgrade is limited and based on other people’s experiences. I’ve never paid for the upgrade, and therefore speak with a lack of awareness of the usefulness of it. I’m happy to be disagreed with, if you feel that these features completely changes the possibilities. Please enlighten me!

Not Very Sticky!

I don’t find LinkedIn sticky!

I mainly use it to send messages to people I interact with on Twitter, who aren’t friends on Facebook, but I don’t have email addresses for. I can write a lot more characters than 140 in writing to them, and I like to use words to communicate.

If I don’t visit the site for a month, it wont have much difference to me, as I have forwards set up on my inbox messages. But I still come back to the fact that unless I was looking for a job I wouldn’t be spending time on LinkedIn. As a result I’m not going to bump into ‘interesting job opportunities’ and people aren’t as likely to ‘bump into me.’ The initial level of interest requires too much commitment.

I want to build the interaction a little more naturally than that.

I think LinkedIn works well for people who want to have a check on you once you’ve made contact in other ways. Before they do work with you, they’d be likely to check your LinkedIn profile. But as for initiating contact from the outset, it’s not my favourite tool!

How about Facebook then for Recruitment?

No- Surely not. Facebook is about friendships, or at least Facebook Friendships, not jobs. I’ve got my settings set to the fact that unless someone has a mutual friend with me, they can’t even request to be my friend. Not much good for networking then!

‘Harsh?’ you may so. Not really- I see Facebook as a more intimate space than Twitter or LinkedIn. I’ve got lots of pictures of my wife and my baby up there, step by step updates of my wife giving birth (as text!) and ridiculous pictures of me in a mankini on my stag do. I can’t be bothered to change privacy settings for different people, and I couldn’t care less if my mates saw me looking bizarre! They know what I’m about, and I love interacting with them there. It’s like the 6th form common room.


I ask whenever I receive a friend request; ‘Can I trust this person?’

If it’s a stranger and they’ve got mutual friends I like, I work on the basis that if my friends like them and they’ve got good taste in people, then I’m happy to be connected. But I like the fact that it’s walled- that my friends and I have a level of trust and confidence in communication there. It feels slightly safe. Having said that, I’m realistic, and you’ll never find me writing something there that I’d be unhappy to have written elsewhere.

But as for a recruitment tool, the walled culture is set up against that. I’ve carried out research asking people about their Facebook usage, some of which I will be writing up in due course.

People are less likely to accept friend requests from strangers; it may feel a little creepy and leave them asking, what do they want?

When looking for a job, finding a group on Facebook can open up better content with strangers (if it’s the right group- cue #socialempire) or interacting through a Facebook Fan Page, can help. Though as with Twitter, there’s a power dynamic at play with Fan Pages. When someone is amongst one of 100,000 other followers, there’s a busyness that prevents interaction. When someone becomes a fan, immediately they’re a groupie. You’re not likely to be invited to help write the songs, when you’re a groupie. Groupies only get invited into the tour bus, for one night stands, not jobs. And I’m not up for that… OK- so this analogy begins to fall down around about here (!)….but I’m sure you get the gist.

Looking for a Job

My attitude regarding Facebook is similar to others; slightly cautious.

If anything I’d be on the more open side than most people I’ve asked. Therefore, I don’t think Facebook is the best tool for recruitment and business networking. The wall gets in the way.

So in a rather crude way (and I’m open to being challenged on my slightly simplistic rubbishing of three of the biggest social media sites, Facebook, Linked, and Twitter), I think they all have serious limitations when it comes to networking for work/ a specific job).

Which leads me to a conclusion I’m coming to, albeit tentatively. I’ve very little evidence to prove my theory, because the features aren’t even in place; it’s just a gut feeling.

Empire Avenue For Recruitment?

Yes. I think Empire Avenue could be the key tool for people in Recruitment to find potential candidates and for those looking for jobs to approach the right people.

And there’s two fundamental reason why I think Empire Avenue could end up as the most significant recruiting tool, albeit by accident.

Firstly Empire Avenue does not look to stand alone in silo, but connects in Facebook, Twitter and LinkedIn as multi channels of communication. It requires good usage of Facebook, LinkedIn and Twitter for someone to score well on Empire Avenue. It’s about Influence and has changed how people use social media (see Walter Schwabe’s interesting blog post). Very quickly a recruiter can get an understanding of someones potential from these scores (though clearly it’s crude as people are more significant and valuable than their Klout or Empire Avenue scores, and within some sectors this will matter far less).

Empire Avenue Recruitment Tweet

Empire Avenue Recruitment Tweet

From a recruiters point of view, businesses can see potential ‘candidates’ interacting through the site, sharing ideas, thoughts, wisdom, enjoyment, whether their likeable and showing their full potential. They can see how well they are performing on other platforms, even down to the level of engagement they are having; the number of likes, the number of Tweets and the quality of their blogs. And then they can choose to look further with ease at this content if they see potential, all straight from the user’s profile.

Yes, LinkedIn enables you to see people’s content on their profile page, but it certainly doesn’t let you know whether other people think the content is any good. You’re not able to see into their Facebook posts, and you’d have to go digging through their tweets to get a feel of how others respect them. People can be recommended on LinkedIn and that is helpful, although clearly a little biased. It’s not independent, in that you wouldn’t have the recommendation on your profile if you didn’t like the words.

The Age of the Multi Platform Conversation

The Age of the Multi Platform Conversation

It takes hard work to improve your scores on Empire Avenue and you can’t control them.

You simply grow them by doing more of what a potential employer would want from you (that’s if you’re looking for a social media position). Deeper, more engaging, intentional and relational use of your social media. Be judged on that, not on what those who like you have said about you. Makes it harder work, but I think it’s more authentic.

In the future is there a possibility, that businesses using Empire Avenue for recruitment, may request a University Degree and then also a minimum Twitter, Facebook, LinkedIn, YouTube or Flickr scores? May they need to see a specific minimum share price, and healthy dividend before they’d even consider someone? How many would need to see a certain number of recommendations or endorsed blogs?

This lack of operating as a silo, means that Empire Avenue is a stepping stone to other platforms.

Many conversations will get started on Empire Avenue, moving where the friendships go. And where the conversation starts between businesses and potential talent, and the interactions begin, that’s where the recruitment advertising belongs.

Empire Avenue makes that transition simple, by providing you with the Linkedin, Twitter, Facebook, YouTube and Flickr information as well as the additional sites they have planned (Quora, Foursquare). It’s quite different; the site inadvertently encourages people to talk on other platforms, which brings freedom for the conversation to go wherever it’s most appropriate. It’s like going from the common room- into a private walk.

The second secret weapon and reason for Empire Avenue having a strong recruitment potential on top of the multi-layered conversation, is its ability to connect around a game.

People feel more relaxed when they’ve interacted socially? And games have a big part to do with that. They can see connection in a fun, yet different, non threathening and all equal environment. Golf has always been a sport that many business people have used to get to know others socially, before they get down to business. Play is essential- it breaks down the intensity of work, relaxes people, encourages their minds to think creatively and allows people to feel more human. When people are more human, they connect better with other humans!

Empire Avenue is today’s online equivalent to Golf. A technical, competitive game with constant room to improve which leads to conversations about business.

Empire Avenue is the Online Equivalent to Golf

Empire Avenue is the Online Equivalent to Golf

OK- don’t take it too literally, but could it be a game, a place for banter and small talk, to improve your handicap, publicly laugh and publicly affirm; and when the time seems right get down to business.

Empire Avenue is not an awkward environment to get to know others; if you put the time in, are intentional about it, are at ease with yourself and have something to say, then the connections will happen. This may change as the site gets busier, but currently that is without doubt the case.

If people work out who they want to make contact with: purchase shares, leave shout outs, comment on others shout-outs, join conversations with them in communities, have group chats with them, banter and hustle, then don’t be surprised if you make good connections. Most people want their Empire Avenue price or Empire Avenue wealth and dividends to increase, and if you’re helping them along the way, they’re going to be grateful. After all it cost you some precious Eaves to buy into them.

And from this level of relaxed interaction, comes the Twitter follow request, and the connection via LinkedIn, and even dare I say the Facebook Page. I rarely add friends into Facebook, but I’ve added a lot the last few days. This leads on to Retweeting people’s content and replying to what they have written. You can leave comments on blogs, invite them to read something that will help them, and gradually you notice a professional courtship happening. A merry little dance emerges off the back of a very simple game.

Empire Avenue becomes a ‘courting site’ for business contacts.

Empire Avenue Online Business Connection

Enjoying Wine the Empire Avenue Way...

You’ve enjoyed the banter, offered up good tips, had good interaction and hit the point that you both recognise there’e synergy. You’ve something to offer each other, and there’s a sparkle in each others eyes. Now it’s now time to take things to the next level. Crack open the wine, pour a glass and get on Skype. Typing is no more. It’s time to talk, to specifically ask how you can help each other.

For some, communicating with this intensity may sound too calculated, too prescriptive, too focused. You’re just playing, wanting to play a game of stocks and shares and you’re thinking chill out! I think if you’re consciously going from one stage to the next, ticking off the boxes along the way, it would be! You can lose the heart and soul of interaction, and not be open to curve balls opening up wonderful conversations and interactions that have no long term ‘benefit.’ I’ve had so many wonderful conversations with people I’m unlikely to talk to again through Empire Avenue. Not all meetings lead to a date, and there’s only so many people you can date at once……(again this analogy has it’s limitations!)

But even though I love relating and interacting, and whether I realise it or not, subconsciously I think I’ve looked at interactions I’d had with others online, it goes through some form of a journey. With almost 7 billion people on the planet, I want to be a little intentional as to who I connect with. Sometimes it’s from a desire to encourage, to form friendship, to support and sometimes it’s because there’s some life in it that could operate on a professional basis. And for me professional is about connecting in with life passions. All have wonderful merit.

I see it as a case of working out who we can invite round for dinner. And although I’d love to have dozens of people eating at my table constantly all day, every day (I’m an extreme extrovert), that simply wouldn’t be possible. So there’s a need to work out who to invite around for dinner. And of course, hoping that you’ve got to the point of suitable mutual interaction, that they’d accept the invitation.

That’s why I think Empire Avenue is amazing for connecting relationally and for starting off an interaction!

So How Could Recruitment Be More Intentionally Implemented Into The Site?

On one level it’s not needed, as this will happen organically for many. But a more intentional route could be helpful to many and could be monetized as another way to ensure Empire Avenue can deliver on it’s potential. With so many people out of work, wouldn’t know be a good time to connect people with what they want to do.

Helping People Connect with their Passions

So what changes would I suggest to the site to make the site more ‘Recruitment’ Friendly? It’s got to be based in and around the game, without feeling like spam or distracting from all that is good with the site. And of course it needs to blend in with easy communication. Along the tabs, where you’d see Shop, I’d add a Jobs tab. Businesses would either pay directly to pay for specific job adverts or they would spend Eaves to buy job adverts, which are displayed in specific Indexes that they choose. There may be a cost per additional Index.

The job advert would appear in your Jobs tab if you’re in that Index, as well as on the Businesses profile age, and in the shareholders feeds.

One could spend Eaves to access jobs in other indexes, if you’re looking for a change of career. If you’re not interested in a Job, you’d ignore the tab, as you’d ignore the shop. The advert would be likely to direct you to apply, outside of the Empire Avenue site. After all, Empire Avenue, starts the conversation (and that’s where it’s strength is), it doesn’t need to finish or even look after each step of the conversation. Not when there’s multi layered conversations able to kick into action. The business states how best to find out more. Keeps the content on the site minimal and simple.

People who are interested in the job, can like it, before they get round to putting an application in. That means, ‘I’m interested but not yet committed enough to it to have put in an application.’ They can also show their interest in the company by buying shares in them, showing their belief in the business and their desire for the company to succeed.

The application process can be simpler, based on the added insight that the business will receive on the candidate by looking on Empire Avenue. They can state specific benchmarks that are needed: minimum share price (clearly not important for some jobs), require a LinkedIn profile set up, quality of recommendations (some of which could be the typical references that would be used) and an online CV on LinkedIn.

Empire Avenue Recruitment and Jobs

Making Recruitment a More Enjoyable Experience on Empire Avenue

The applicant could write a blog post about their dreams and aspirations, along with lessons that have been learnt that are pertinent to the role.

They spend time writing up and offering solutions through their blog to a question that the business poses about a real life problem they are facing. This way people can’t apply for everything when the recruitment process is simpler, as it requires a commitment of thinking and time to sell yourself through answering the question.

The job seeking time is not spent filling out forms, the time is spent engaging with the issues a business needs; which therefore shows your value. As a result the application process is moving candidates in the right direction of improved thinking, improving their social media activity, whilst at the same time as streamlining the application process with the information that the business needs. All they do is fill out a form with links to where the business can find all the necessary information on that candidate. If there are private details, these can be added on to the blog and password accessed.

The candidate is not stuck in a dead-end of application writing, but is constantly improving with each application.

They’re building up a portfolio of well crafted ideas to real life business problems. Of course they don’t need to write in each one that this relates to a job interview- it’s an exploration of an idea. And they may not get the job. But people within their sector may end up retweeting their solution and engaging with them around the issues. All of which will help the applicant grow, benefit more from the recruitment process and get them into the space where they could get a related job the next time round.

If a business likes what they see, they may choose to connect on LinkedIn, show a deeper level of interest, and respond with questions or set up an interview, in face or over Skype. If the person isn’t right for the role, yet they want to thank them for the effort, they could give them social media juice by Retweeting their post, adding comments and buying shares in them. It keeps both the momentum and encouragement moving forward for both parties.

For Empire Avenue, it’s a simple paid advert, the start of the conversation and then moving out-of-the-way to let the multi layered conversations take over.

I know of one job that has come about this way so far, and that is Shannon Morgan– she’ll be blogging about it shortly. But I want to know what you think? Could Empire Avenue benefit by introducing Recruitment? Would a focus on recruitment be in keeping with the culture of the site, or would it move it in a direction that you don’t like? What is missing in my thinking and what could be added? Equally what is flawed? I’d love to have your thoughts.

Empire Avenue Staff Team

Well Done to the Empire Avenue Team! Flipping Amazing!

At the moment the Empire Avenue team are amongst a whole load else, working towards a cleaner and more enjoyable user experience. And that’s both necessary and a priority. They are focusing on building out the API, so that they can offer up the platform to external developers. They are feature rich, and another feature may be one too many. But I would be interested in exploring the potential of this idea a little further, as it could be both a good monetization route for them and may also help support and fund their next stage. Whatsmore, it could help a few of you out there find some amazing jobs!

Please come back to me with your thoughts. I’m all ears. Caleb

(Thanks for reading this blog. I’m very keen to grow my readership so it would mean the world to me if you could help me towards that end. Please RT, Like, Share and Leave Comments. Subscribe to my blog, sign up to my newsletter, and follow me on Twitter, LinkedIn, Facebook, Empire Avenue. I reply to everyone and love to respond to comments).

  • http://empireavenue.com/TUX191 Kees denHartigh

    Your ideas are stellar as usual Caleb! I’m a retired IT professional but am still very much willing to work. I now spend a great deal of time working with Not for Profit organizations, building communications channels for them out of desire and not for personal gain in a monetary sense. My personal situation is comfortable and does allow the time required to create. I jumped onto the Empireavenue bandwagon very early when I saw the potential of the platform to aggregate all of the channels I was connecting within various EA accounts. I treat each of these accounts as the personality of the mandate of the organization I run them for and not my own. Separating your own personality from any community is not easy and requires special knowledge of the community you are serving in order to manage the messaging so it appears as a consensus amongst all members within a particular community. Community building around a particular product or service is even more difficult when there is real money involved. That’s where Empireavenue becomes a dream platform for Community builders. It’s a low risk, low cost platform for Community managers to provide brand recognition around a product or service while virtually monetizing your efforts. As a community manager, working pro bono, I personally hope it may some day lead to an actual paid contract but so far that hasn’t been the case. That said I’m having a blast using the platform as a game to boost the profiles of the organizations and people I am personally passionate about.

    • http://www.calebstorkey.net Caleb Storkey

      Thanks Kees- Your work sounds fascinating, and although you say you’re retired, I watch how much you get covered with all your activity around Empire Avenue. A lightness of step and a warmth of touch.

      I can see how Empire Avenue works perfectly for you with your not for profits organisations. As you get the information from the aggregated channels, no doubt you can prioritise what to focus in on! I’ve found that as well being able to see the information in one place, it does provide that natural nudge of where you need to give more attention! Well the scores are probably a little more than a nudge!

      I’m sure as you continue to show the ROI, it may open up into work downstream. But I love and honour the fact that your work is pro bono!

      Thanks again Kees and keep up the good work :)

  • http://www.socialmediatalent.com Jim Durbin

    Caleb, this is a really exceptional post. I’m going to push it out, but I’d strongly suggest you put this into a presentation an upload it to SlideShare.

    Also, if you’re on Jobs In Social Media – please repost and I’ll feature it as a blog.

    • http://www.calebstorkey.net Caleb Storkey

      Jim- thanks for the compliment, I’m glad you enjoyed it. And thanks for the slideshare prod- I think I will do just that! Cheers for featuring it- just registered now and will do that shortly. Appreciate all your support and encouragement. Go well :)

  • http://sarahandthegoonsquad.com Sarah, Goon Squad Sarah

    I find this fascinating. I am completely addicted to Empire Avenue, but so far I haven’t gotten a job or a client from it.

    Hopefully that part will come in the future, but I love this idea.

    • http://www.calebstorkey.net Caleb Storkey

      There’s a few too many addicts on Empire Avenue around here! I’m devising my 12 step programme of how to enjoy without it taking over! As for the work, I’m going to post another step by step tips as to how to practically go about that- so please do look out for that in the next couple of days!

      Sarah- are you actively looking for work, or hoping it may naturally open up? Let me know if and when you do get a job through it! Would be fascinated to see!


  • http://jeremywaite.net/ Jeremy Waite

    Great post. Super comprehensive and I made it to the end even at 00:17 so good skills on writig a great piece and keeping me engaged. EA certainly excites me far more than LinkedIn – although think EA’s chat functionality is still really clunky. Dups needs to address that and make the interface cleaner when you’re chatting with multiple groups. All together a fab post as usual. Thanks Caleb. :)

    • http://www.calebstorkey.net Caleb Storkey

      Thanks Jeremy! I’m glad you didn’t fall asleep reading it- although I fell asleep writing it last night!! Still having to adjust on this sleep thing since Empire Avenue came along.

      I agree on the chat functionality problems. I think they’ve done an incredible job for the level of resource, financial and staffing to pull this off. I know they’re keen to improve the clunkiness, but we just need to be patient! With only 3 on the development team, I’m sure they have a wish list that’s incredibly long and I’ve no doubt they’ll be prioritising the right areas. So yeah would love the improvement, but early adopters will be happy to be patient :)

  • http://jeremywaite.net/ Jeremy Waite

    ps. I dont agree with your comments on LinkedIn though about it only being for people looking for a new job. @GaryVee was touting it last year as the next big thing because of the functionality it has in mobilising large groups of professionals. I’ve seen people run their businesses exclusively through LinkedIn and personal brands built in an engaging way in order to strengthen their reputation (essential for freelancers and self employed consultants). Happy to discuss this some other time if you like. Is LinkedIn tired, corporate dull and boring. Absolutely. Do I prefer spending time on EA. Absolutely yes. But is LinkedIn only for job seekers and recruiters? No. While 85% of activity is recruitment based, I think it still has a great deal to offer us all as part of an integrated personal social media strategy. Just my opinion for what it’s worth! x

    • http://www.calebstorkey.net Caleb Storkey

      Jeremy – I didn’t see that stuff from Gary- sounds interesting. And you’re right to pull me up on it being only about recruitment/ or PR. A lot of the time, I’ve not seen in used for more than that, but I want to see good examples of the mobilising of large groups you mention, to challenge my ongoing impressions.

      I agree that LinkedIn needs to be part of a social media toolbox; it’s a key part to it, and the CVs and Recommendation process I’d see syncing up with Empire Avenue as a second step in a recruitment process. What I love about Empire Avenue is that it’s not operating in a silo and so therefore I believe the conversations started on the Avenue will move out onto LinkedIn and others. This integrated approach is essential as we move forward, as the focus comes off the ‘platform’ that you’re on, and becomes more about the people you’re talking to.

      Incidentally, to what extent do you use Linkedin at Phones4u. Do you invest time in it? I know it’s a different demographic you’re after, but do they mobilise (excuse the pun) it currently?

      Thanks for the thought Jeremy, and do please send the link of Gary’s stuff. Caleb x

  • http://domino-oracle.com/blog Domino Oracle

    Another awesome piece here Caleb. I think you’re well on your way to making a name for yourself as a writer. Cheers! Off to tweet this.

    • http://www.calebstorkey.net Caleb Storkey

      Tom! As always thank you :)

  • Ro Atkinson

    Very interesting post. A little bit too in depth for a quick drop in and out read but very valuable anyway. I have to say I have been thinking exactly the same things myself and have also blogged about the use of Empire Avenue for recruitment, or at least the way in which use of it will enhance all your networks.

    • http://www.calebstorkey.net Caleb Storkey

      Thanks Ro- Glad you enjoyed it. I agree it’s a little too in depth! I got on a roll and thought I’d throw it out as one, as opposed to breaking it down….I’m amazed people have managed to get to the end of it! So point taken from you, and I’ll be looking to make them shorter in the future :). Please do throw your link up here for others to go and check out. All the best Ro.

      • Ro Atkinson

        Sure Caleb,
        Here is the link, http://pcmakto.wordpress.com/2011/05/12/empire-avenue-paves-the-way-for-the-future/
        Though it seems somewhat lacking and shallow by comparison to yours. I hope people enjoy it anyway. I guess I could have gone into a lot more depth but I have always thought of myself primarily as an entertainer, despite being an educator in my day to day life. around 1000 words is my rough ball park.

        • http://www.calebstorkey.net Caleb Storkey

          Excellent! Thanks Ro!

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