Facebook ‘Likes’ Are Not Building Community

I'm bored of businesses who talk about building community online. It's a buzz word. Some are good. A lot of them aren't- they're just finding fluffier ways to market, manipulate our emotions, and give their speak a spin. Just because someone likes your corporate post on Facebook, or retweets your funny video, doesn't mean you're building community with them. What you're doing may have a lot of really good value, but lets not call it … [Read more...]