Amazon Acquires LoveFilm

So Amazon have bought the remaining shares that they didn't already own in LoveFilm and have just announced it today. With a strong consumer presence Lovefilm provides a subscription-based movie rental and streaming service here in the UK and also Germany, Denmark, Sweden and Norway. Amazon are wanting to build a European equivalent to Netflix, which is a successful American movie distributor. It's a sensible move for Amazon, and I would say … [Read more...]