Facebook ‘Likes’ Are Not Building Community

I'm bored of businesses who talk about building community online. It's a buzz word. Some are good. A lot of them aren't- they're just finding fluffier ways to market, manipulate our emotions, and give their speak a spin. Just because someone likes your corporate post on Facebook, or retweets your funny video, doesn't mean you're building community with them. What you're doing may have a lot of really good value, but lets not call it … [Read more...]

Empire Avenue – A Recruitment and Job Seekers Hub?

Empire Avenue- Recruitment and Job Seeking Hub?

Empire Avenue – A Recruitment and Job Seekers Hub? It should be no secret that Empire Avenue will be used by businesses to recruit members of staff, and at this stage specifically those skilled in social media. Why wouldn’t it? Empire Avenue offers a chance to see people in action networking, sharing content, showing their winsome attitude to the online community. Following my previous blog post: Empire Avenue Investment Strategies for … [Read more...]

Looking At Business From The Ground Up

Looking at Business From the Bottom Up

Looking At Business From The Ground Up It’s very easy to lose touch. Politicians, business leaders, football chairman, headmasters. Sometimes people get stuck with a perspective they are accustomed to, without gathering the thoughts of those directly impacted. I loved watching Undercover CEO on TV. The CEO of a company works in disguise alongside junior staff to get clear un-filtered feedback on the businesses  performance and staff … [Read more...]

Looking At Things From Other People’s Points of View

Looking at things from others point view. Caleb Storkey

Looking At Things From Other Peoples Points of View It’s very easy to lose touch. Politicians, business leaders, football chairmen and headmasters. Sometimes people get stuck seeing things from a perspective that they have become accustomed to, without understanding the impact or thoughts of those who are directly impacted by the decisions they make. They are there to lead and serve their teams, but they end up lording authority in a … [Read more...]