It Is Good To Turn Down A Sale

It Is Good To Turn Down a Sale It’s good to turn down work. I develop and train senior leaders in areas ranging from leadership development, personal growth through to social media strategies. When I deliver sales and marketing training and consultancy, something I love to explore with my clients is helping them turn down work. I often start with clients by intentionally helping them lose customers- you know the nightmare ones that actually … [Read more...]

Meeting New People-Isn’t It Time You Did?

When was the last time you met someone new? Someone who inspired, excited and could help you. When was the last time someone met you, and would have gone back home and told others about you? Take two people. One is a marketing executive who has worked faithfully and competently in the same advertising agency for the last 15 years. He works hard, does a good job and knows his stuff. He tends to arrive at work at 08.00 and leaves around 19.00. … [Read more...]

Being Clear and Concise as you Complete Sentences

Being Clear and Concise as you Complete Sentences In Conversations In a conversation are you clear and concise? Do you complete sentences? Are you clear in your communication, confidently stating your opinion? Or out of fear of offending, do you ramble on creating confusion for your listener, and allowing them to have a negative influence over you? Sometimes it’s better to just be straight to the point. Imagine you and a colleague are … [Read more...]

Trust Currency- Earn Trust Before you Earn Money

Is Trust the New Currency? When people start working at a new company they function on a probationary period. In short, if they’re rubbish they won’t see month two. You could say that they need to earn trust before they earn money. For many businesses I always consider it such a shame when their sales team spends so much energy and time, working with a company to get them on board. They negotiate terms, haggle over prices,  communicate … [Read more...]

Permission Marketing- How Talking at People Doesn’t Help

Permission Marketing We see over 3,000 adverts every day. Some argue if we were to include online activity that it’s more like 10,000. We are bombarded with information and spend time switching off. Switching off our emails, switching off the TV. Just switching off. Where £235,000 is spent on a 30 second commercial during the X Factor finals we can’t remember it an hour later. Have you noticed that we don’t like companies that talk at us and … [Read more...]