Spare a Thought For Your Competition

Spare a Thought For Your Competition Letting people down affects everyone. Spare a thought for your competitors when you provide a service and let a customer down. You may just excuse your mistake and explain it away as a bad week in business, however the ripple effect of this is so much bigger. Let’s take Search Engine Optimisation as an example. An SEO consultant offers his services to an insurance company saying that he can get their … [Read more...]

End of Traditional Advertising- Growth of Online Engagement

End of Traditional Advertising- Growth of Online Engagement It’s interesting to see just how much has changed in the world of marketing over the last 20 years. From 1839 when posters on private property were banned in London today’s approach to marketing is remarkably different. In 1867 we see the earliest recorded bill board rentals. In 1922 radio advertising commenced and in 1941 the first recorded use of television advertising took place. … [Read more...]