Facebook ‘Likes’ Are Not Building Community

I'm bored of businesses who talk about building community online. It's a buzz word. Some are good. A lot of them aren't- they're just finding fluffier ways to market, manipulate our emotions, and give their speak a spin. Just because someone likes your corporate post on Facebook, or retweets your funny video, doesn't mean you're building community with them. What you're doing may have a lot of really good value, but lets not call it … [Read more...]

Social Media Fast

The last couple of months, I've been having a bit of a social media fast, and it has felt great. I've been bored with Facebook. Bored with Twitter. Bored with Empire Avenue. Even bored with Blogging. Why..... because I've decided to focus on the face to face social stuff, and nothing quite beats it. Literally, I can argue all the benefits of social media- the people you meet through it, the knowledge you learn, the experiences you have. But … [Read more...]

Empire Avenue – A Recruitment and Job Seekers Hub?

Empire Avenue – A Recruitment and Job Seekers Hub? It should be no secret that Empire Avenue will be used by businesses to recruit members of staff, and at this stage specifically those skilled in social media. Why wouldn’t it? Empire Avenue offers a chance to see people in action networking, sharing content, showing their winsome attitude to the online community. Following my previous blog post: Empire Avenue Investment Strategies for Social … [Read more...]

Empire Avenue Business Benefits? A Conversation with Robert Scoble and Jeremiah Owyang

  Hello- Thank you any newcomers to my blog via Empire Avenue- I’m @Caleb- a friendly thinker, writer, social media strategist, speaker and consultant. I'm all about Relational Leadership, and I want to meet you. Please don’t be a voyeur but connect on Twitter @calebstorkey, subscribe to the blog and leave some comments or topically come and get some of me at @caleb on Empire Avenue. I’ll be chatting to everyone extensively......OK with … [Read more...]

Looking At Business From The Ground Up

Looking At Business From The Ground Up It’s very easy to lose touch. Politicians, business leaders, football chairman, headmasters. Sometimes people get stuck with a perspective they are accustomed to, without gathering the thoughts of those directly impacted. I loved watching Undercover CEO on TV. The CEO of a company works in disguise alongside junior staff to get clear un-filtered feedback on the businesses  performance and staff … [Read more...]

Looking At Things From Other People’s Points of View

Looking At Things From Other Peoples Points of View It’s very easy to lose touch. Politicians, business leaders, football chairmen and headmasters. Sometimes people get stuck seeing things from a perspective that they have become accustomed to, without understanding the impact or thoughts of those who are directly impacted by the decisions they make. They are there to lead and serve their teams, but they end up lording authority in a … [Read more...]

Meeting New People-Isn’t It Time You Did?

When was the last time you met someone new? Someone who inspired, excited and could help you. When was the last time someone met you, and would have gone back home and told others about you? Take two people. One is a marketing executive who has worked faithfully and competently in the same advertising agency for the last 15 years. He works hard, does a good job and knows his stuff. He tends to arrive at work at 08.00 and leaves around 19.00. … [Read more...]

End of Traditional Advertising- Growth of Online Engagement

End of Traditional Advertising- Growth of Online Engagement It’s interesting to see just how much has changed in the world of marketing over the last 20 years. From 1839 when posters on private property were banned in London today’s approach to marketing is remarkably different. In 1867 we see the earliest recorded bill board rentals. In 1922 radio advertising commenced and in 1941 the first recorded use of television advertising took place. … [Read more...]