Empire Avenue Investment Tips for ‘Social Media Managers’

Empire Avenue Investment Tips for 'Social Media Managers' Many businesses are now familiar with the need to have a Social Media Manager. There’s an art to successfully engaging online, and it requires a specific approach, mindset and flair to do this well. This is separate from a Marketing, SEO or PR role, although clearly there is strong overlap and sometimes in smaller businesses one person can fulfill a myriad of roles. Large businesses … [Read more...]

Should You Really Put Other People First?

Preferring Friends? I was recently having a conversation with a friend of mine who met up for dinner with a friend of theirs. Here’s the story: My friends (let’s call her Jenny) was listening to her friend (let’s call her Lisa) about a dream job that Lisa was going to apply for. She wanted advice from Jenny, as Jenny is a sharp cookie and Lisa knows she is great at PR, personal positioning and was flourishing in her own job. After the chat, … [Read more...]